When the client’s first call comes from an agent
AI search gives answers. Agent search takes actions — and intake becomes the battleground.
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Law firm growth, AI and legal discovery — thought through.
Research, analysis and commentary on how technology is changing the way people find and choose lawyers.
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Google now tells you whether AI sees your firm. Here’s what it doesn’t tell you.
Search Console’s AI report is a useful baseline — and a narrow one.
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Why “ranking in ChatGPT” may be the wrong mental model
AI visibility may need to be measured as a distribution, not a screenshot.
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What actually counts as an AI recommendation?
Mentions, suggestions and recommendations are not the same thing.
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AEO for law firms: evidence versus hype
Where sensible practice ends and unsupported certainty begins.
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I’m a managing partnerUnderstand the commercial exposure and what to prioritise.AEO for Law Firms → I’m new to thisThe plain-English explainer on AI and legal discovery.Read AI & Law → I want the evidenceWhat FirmRanker is measuring, and how.See the research →Need help now?